I’ve got a really simple SEO trick today!

This quick SEO and easy Search Engine Optimization (SEO) trick is almost always overlooked but adds additional keywords (FOR FREE) to your company’s website that can help your ranking in the organic search results.

Just to review, SEO keywords help Google and other search engines understand what your website is all about. For instance, in the restoration industry – keywords such as “water damage cleanup” and “black mold removal” tell Google what services you offer. Combine that with your geographic location of “Madison, WI” or “Carmel, CA” and VIOLA! You’ve got search terms that Google can use to help direct potential clients to YOUR COMPANY.

Back to the tip! Normally when you download pictures from your camera and phone to your computer, you notice that the camera or phone assigns a filename those pictures and videos:
Camera: DSC_4309

or worse yet…Phone: sdlu9032rksfiw6gp8pweo3490u593j2oj2wojojaf.jpg

Three65 Marketing | Digital and Online Marketing for Restoration and Construction Companies | Social Media Management | Content Strategies | SEO | Website Design — *(example of what the image file names could look like when importing images from your camera to your computer)*

Now, A LOT OF PEOPLE LEAVE THESE DEFAULT NAMES!!!!

I’m telling ya – you’re missing an opportunity to add FREE SEO keywords to your site! Because Google and all search engines “read” or “crawl” your website for keywords, using keywords in your filenames increases your chances of search engines ranking you a wee-bit higher.

Here’s the formula I use:

Start with WHAT describes you picture or video (hint: SO YOU CAN FIND THE FILE!)

burnt-reading-lamp

Now for the list of SEO keywords

ALWAYS include the name of your company:

A&J-Specialty-Services-DKI

Then, descriptive words of relevance to the SEO in your website or blog:

fire-damage-cleanup-smoke-odor-removal

Followed by your location or service area(s)

madison-wi-wisconsin

And finally, don’t use “spaces” or “_” between keywords. I’ll just say this, Google reads them as characters, such as %20 or X…not cool.

SEO Tip | Three65 Marketing | Digital and Online Marketing for Restoration and Construction Companies | Social Media Management | Content Strategies | SEO | Website Design — example of a SEO packed file name

One last, super quick tip for doing this – HUGE TIME SAVER: If you have a image organizing program (such as Adobe Bridge), “batch renaming” is what you’ll use to rename multiple images at one time. But if you don’t, after you type your file name describing your image, you can have a Google Doc or a Word Doc with a list of the keywords you want attached to every image or video, then simply copy and paste the string of keywords. That way you’re not typing the same phrases a billion times…okay maybe a million!

Alright, any questions or comments you have, leave them in the comment box below!

If you want more information about Three65 Marketing and how we can get your company an awesome content marketing strategy, website improvements, SEO, blog articles, and oh so much more – email me at jd@three65marketing.com.